About Us – PHVLO

Vision & Philosophy
PHVLO is a fashion-forward lifestyle performance brand rooted in sustainability and intentional design. It challenges fast-fashion norms with functional, seasonless apparel designed for the modern urban individual—enabling you to live with purpose, comfort, and minimal environmental impact phvlo.com.

Our Story
Born from a desire to counter wasteful and exploitative fashion practices, PHVLO blends practicality with thoughtful aesthetics. The brand’s philosophy is simple yet powerful: eliminate the need for outfit changes from day to night, giving you back valuable time—what they call an extra “25 hours” each day to live, work, and play phvlo.com.

Sustainability at the Core
Every PHVLO creation is crafted with eco-consciousness in mind. Utilizing high-performance technologies that are gentle on the planet, the brand emphasizes low-maintenance, machine-washable pieces that avoid harsh chemical cleaners phvlo.com.

Community & Creative Engagement
PHVLO believes in building meaningful connections through storytelling and community engagement. Initiatives like PHVLO HATCH support revitalizing creative industries by providing educational and upskilling programs in fields like fashion, music, film, and art. A notable campaign included a photographic pop-up exhibition in Hong Kong’s Sham Shui Po district phvlo.com.

Design with Purpose
The brand’s visual identity reflects its ethos—graphic gradients represent the passage of time and the 25-hour lifestyle. These dynamic visuals even adapt based on user location, reinforcing PHVLO’s mission of accessible, positive living, anywhere .

Creative Leadership
PHVLO was founded by Johanna Ho, a Central Saint Martins alumna (MA Fashion, 1995). Her vision reimagines fashion through a sustainable lens, promoting circular systems and engaging new generations with more ethical design philosophies